Fraser Stryker PC LLO Unveils New Visual Brand and Website

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The new visual brand and website honors the Firm’s 125-year history and looks to the future.


In celebration of our 125-year anniversary, we are proud to unveil a new visual brand today as we launch a new state-of-the-art website. Built on a tradition of excellence, our new visual brand and website capture Fraser Stryker’s sophistication and dedication to quality, innovation, and outstanding service.

“For 125 years, Fraser Stryker PC LLO has remained deeply committed to the success of our clients, people, and community. Passed down from generation to generation, that commitment stands as the foundation of our culture today,” said Michael Coyle, partner. “As we celebrate this milestone anniversary, it was important that our brand and website honor our history while communicating who we are today and positioning the Firm for the next 125 years.”

“As a solutions-oriented firm, we want our brand to reflect how Fraser Stryker continues to evolve to meet the needs of our clients for the next 125 years,” said Troy Meyerson, partner. “We believe the new brand conveys our strong client advocacy, forward-thinking mindset, and commitment to the future success of our clients, team, and community.”

The new visual brand centers around a sophisticated logo with a collaboration of the Firm’s initials (“FS”), symbolizing the personable character and future focus of our Firm. The color palette includes a reinvigorated red that provides a nod to our history and the newly redesigned website puts a spotlight on our most valuable asset—the knowledge and expertise of our people.

“Our new brand and website demonstrate what sets us apart—our collaborative style,” said Stephen Bruckner, partner. “When we need to solve a client’s problem, we do it in a collective way, drawing on the knowledge of others to provide the best result for the client. The new brand and website showcase the collaborative blend of our practice areas, multi-disciplinary expertise, and ability to serve clients regionally, nationally, and abroad.”

We worked with fSquared Marketing, an award-winning consultancy, and full-service marketing agency, on this project. With the upcoming milestone anniversary, it was imperative that our new brand and website honored the traditions of our founders while also ensuring it reflected the Fraser Stryker of today. The team at fSquared Marketing listened to our needs and carefully crafted a fresh new look for our Firm. Focusing on the website, in addition to having mobile-friendly content that easily translates across all viewing platforms, they designed the new site for accessibility to improve usability and provide a seamless experience for all visitors.

Take a tour of the website to experience the Firm’s new visual brand and enhanced website features.

This article has been prepared for general information purposes and (1) does not create or constitute an attorney-client relationship, (2) is not intended as a solicitation, (3) is not intended to convey or constitute legal advice, and (4) is not a substitute for obtaining legal advice from a qualified attorney. Always seek professional counsel prior to taking action.

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